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AI内容站赚钱实录：从0搭建到变现
小卡拉米 · 2026-06-23 · 阅读约12分钟 · 本站就是案例
💡 你正在看的这个网站，就是我说的"内容站"。一个不会写代码的剪辑学徒，用AI工具从零建了一个AI工具导航站。这篇文章就是这个站的完整"病历本"。
内容站赚钱的核心逻辑很简单：提供价值 → 获取流量 → 变现流量
但95%的人倒在了第一步（提供价值）。不是能力问题，是坚持不下去。
一、建站成本（真实数据）
| 项目 | 费用 | 说明 |
|---|
| 域名 | 0元（暂用Netlify免费子域名） | 后续可以花50-100元/年买自定义域名 |
| 服务器/托管 | 0元 | GitHub Pages或Netlify免费版足够 |
| 网站代码 | 0元 | AI助手写的HTML+CSS+JS |
| 文章内容 | 0元 | AI辅助撰写，自己编辑 |
| 工具 | 0元 | DeepSeek/Claude免费额度 |
| 总成本 | 0元 | 投入的是时间 |
二、内容站能赚多少钱？
变现方式1：Affiliate佣金 🔗
在文章里放工具的推荐链接，有人通过你的链接注册/付费，你拿佣金。
| 平台 | 佣金比例 | 结算方式 |
|---|
| 即梦AI推荐 | 10-20% | 用户付费后结算 |
| 可灵AI推荐 | 10-20% | 同上 |
| 魔音工坊 | 15-30% | 按注册/付费 |
| 其他工具 | 10-30%不等 | 不同平台不同规则 |
收入预计（月）：
- 前3个月：0-100元
- 3-6个月：200-1000元
- 1年后（假设有持续流量）：1000-5000元
Affiliate赚钱的关键不是推荐量，是信任。你的测评越真实，读者越可能通过你的链接去试用。
变现方式2：广告收入 📺
流量上来后，可以接广告联盟：
- Google AdSense：国内访问慢，但广告单价高
- 百度联盟：国内访问快，单价低一些
- 直接谈广告：AI工具厂商付费在你网站投广告位
收入预计：月UV 1000 → 广告收入约50-200元；月UV 10000 → 500-2000元
变现方式3：付费社群/课程 👥
这是天花板最高的方式。操作步骤：
- 靠免费内容吸引用户（你网站的文章）
- 建立信任（持续输出高质量内容）
- 推出付费产品（社群/课程/一对一咨询）
定价参考：
- 微信群（答疑）：99-199元/年
- 知识星球（资源+答疑）：199-399元/年
- 系统课程（视频课）：199-999元/套
变现方式4：接单中介 🏪
客户通过你的网站找到你："我要做短视频/我要写文案"
你可以自己做，也可以外包给其他人做，赚差价。
这是一个低风险模式——对方做完你再付款，没风险。
三、内容怎么做？（最核心的部分）
1. 先选方向
内容站要赚钱，首先得有人看。选择方向时记住：
- 选一个你想做的方向，且有人搜索
- "AI工具测评"就是个好方向——有人搜、内容多但你用心做能突围
- "AI视频制作"更适合你（因为你在做这个）
2. 内容类型
| 内容类型 | 示例 | 引流效果 |
|---|
| 工具测评 | 「即梦 vs 可灵：哪个更适合新手？」 | ⭐⭐⭐⭐ |
| 新手教程 | 「零基础用即梦生成第一个视频」 | ⭐⭐⭐⭐⭐ |
| 赚钱案例 | 「我用AI视频一个月赚了3000」 | ⭐⭐⭐⭐ |
| 技巧合集 | 「10个剪映提高效率的小技巧」 | ⭐⭐⭐ |
3. 发布节奏
前3个月是最难熬的。建议：
- 第一个月：每周发1-2篇，集中精力打磨3-5篇高质量文章
- 第二个月：保持每周1篇，开始在各平台引流
- 第三个月：根据数据调整方向，哪类文章流量好就多写
4. 流量从哪来
搜索引擎（SEO）
写"XX工具怎么样"这类问题式标题的文章。比如：
"即梦AI免费版够用吗？实测3个月的真实体验"
"可灵AI和即梦AI哪个好？用过的来说两句"
这类文章在百度/谷歌搜索里很容易排到前面，持续带来流量。
社交媒体引流
在小红书/抖音发精简版内容，最后带一句"详细教程在我的网站 xxx"。
微信群/朋友圈
在哪都别忘记分享你的网站。每条朋友圈的文案后面加一句"更多AI教程在xxx"。
四、这个站的现状和下一步
当前状态（2026.06.23）
- 网站托管：Netlify ✅
- 域名：capable-cannoli-90df99.netlify.app
- 文章：2篇教程 + 5篇赚钱攻略 + 16个工具导航
- 日访问量：约10（基本只有我自己）
- 目前收入：0元
下一步计划
- 持续写教程（至少10篇高质量文章）
- 小红书/抖音同步发内容引流
- 申请各工具的Affiliate计划，嵌入链接
- 有200+日UV后开始投广告
- 有500+粉丝后考虑付费社群
⚠️ 实话告诉你：内容站不是"赚快钱"的方式。前3个月可能一分钱没有。
但它的好处是可持续——好的文章能持续为你带来流量，你睡觉它也在工作。
我选择做这个站的原因：我做好了的《七日契约》动画、写的教程，放在哪里都是放。何不放一个网站，让更多人看到？
— 小卡拉米，2026.06.23
← Back to Money-Making Guides
Making Money With an AI Content Site: From Zero to Monetization
Xiao Ka La Mi · 2026-06-23 · ~12 min read · This very site is the case study
💡 The website you're looking at right now is exactly the kind of "content site" I'm talking about. A video-editing apprentice who can't write code built an AI tool directory from scratch using AI tools. This article is that site's complete "medical chart."
The core logic of making money with a content site is simple: deliver value → get traffic → monetize traffic
But 95% of people fall at the very first step (delivering value). It's not a skill problem — they just can't keep going.
1. Cost of Building the Site (Real Numbers)
| Item | Cost | Notes |
|---|
| Domain | ¥0 (using Netlify's free subdomain for now) | Later you can spend ¥50-100/year on a custom domain |
| Server / hosting | ¥0 | GitHub Pages or Netlify's free tier is plenty |
| Website code | ¥0 | HTML + CSS + JS written by an AI assistant |
| Article content | ¥0 | AI-assisted drafting, edited by me |
| Tools | ¥0 | Free quotas on DeepSeek / Claude |
| Total cost | ¥0 | What you invest is time |
2. How Much Can a Content Site Earn?
Monetization #1: Affiliate Commissions 🔗
Put referral links to tools inside your articles. When someone signs up or pays through your link, you earn a commission.
| Platform | Commission rate | Payout model |
|---|
| Jimeng AI referrals | 10-20% | Paid out after the user pays |
| Kling AI referrals | 10-20% | Same as above |
| Moyin Workshop | 15-30% | Per signup / payment |
| Other tools | 10-30%, varies | Different rules on different platforms |
Projected income (monthly):
- First 3 months: ¥0-100
- Months 3-6: ¥200-1,000
- After 1 year (assuming steady traffic): ¥1,000-5,000
The key to affiliate income isn't the number of recommendations — it's trust. The more honest your reviews, the more likely readers are to try a tool through your link.
Monetization #2: Ad Revenue 📺
Once traffic picks up, you can join ad networks:
- Google AdSense: slow to access from mainland China, but high CPM
- Baidu Union: fast domestically, somewhat lower rates
- Direct ad deals: AI tool vendors pay to place ads on your site
Projected income: 1,000 monthly UV → roughly ¥50-200 in ad revenue; 10,000 monthly UV → ¥500-2,000
Monetization #3: Paid Communities / Courses 👥
This has the highest ceiling. The steps:
- Attract users with free content (the articles on your site)
- Build trust (keep publishing high-quality content)
- Launch a paid product (community / course / one-on-one consulting)
Pricing benchmarks:
- WeChat group (Q&A): ¥99-199/year
- Zhishi Xingqiu / knowledge community (resources + Q&A): ¥199-399/year
- Structured course (video lessons): ¥199-999 per package
Monetization #4: Brokering Client Work 🏪
Clients find you through your site: "I need a short video / I need copywriting."
You can do the work yourself, or outsource it to someone else and keep the spread.
It's a low-risk model — you pay after the work is delivered, so there's no exposure.
3. How to Actually Make the Content (The Most Important Part)
1. Pick a niche first
For a content site to earn money, someone has to read it. When choosing a niche, remember:
- Pick a direction you actually want to work on, and that people search for
- "AI tool reviews" is a good niche — people search for it, there's a lot of content, but if you put in real effort you can break through
- "AI video production" suits you better (because that's what you already do)
2. Content types
| Content type | Example | Traffic pull |
|---|
| Tool reviews | "Jimeng vs. Kling: which is better for beginners?" | ⭐⭐⭐⭐ |
| Beginner tutorials | "Make your first video with Jimeng from zero" | ⭐⭐⭐⭐⭐ |
| Income case studies | "I made ¥3,000 in one month with AI video" | ⭐⭐⭐⭐ |
| Tip roundups | "10 CapCut tricks that speed up your editing" | ⭐⭐⭐ |
3. Publishing cadence
The first 3 months are the hardest. My advice:
- Month 1: publish 1-2 posts a week, focusing your energy on polishing 3-5 high-quality articles
- Month 2: keep up 1 post a week and start driving traffic from other platforms
- Month 3: adjust based on the data — write more of whatever type of article performs well
4. Where the traffic comes from
Search engines (SEO)
Write articles with question-style headlines like "What's tool XX really like?" For example:
"Is the free version of Jimeng AI good enough? An honest 3-month hands-on review"
"Kling AI vs. Jimeng AI — which is better? Here's what a real user thinks"
Articles like these rank easily on Baidu / Google and keep bringing in traffic.
Social media traffic
Post condensed versions on Xiaohongshu / Douyin, ending with a line like "the full tutorial is on my site xxx."
WeChat groups / Moments
Never miss a chance to share your site. Add a line at the end of every Moments post: "more AI tutorials at xxx."
4. Where This Site Stands and What's Next
Current status (2026.06.23)
- Hosting: Netlify ✅
- Domain: capable-cannoli-90df99.netlify.app
- Content: 2 tutorials + 5 money-making guides + 16 tool listings
- Daily visits: about 10 (basically just me)
- Revenue so far: ¥0
Next steps
- Keep writing tutorials (at least 10 high-quality articles)
- Cross-post content on Xiaohongshu / Douyin to drive traffic
- Apply to each tool's affiliate program and embed the links
- Start running ads once daily UV passes 200
- Consider a paid community once I have 500+ followers
⚠️ Straight talk: a content site is not a way to make quick money. You may earn nothing at all in the first 3 months.
But its upside is that it's sustainable — good articles keep bringing you traffic, working even while you sleep.
Why I chose to build this site: I already made the "Seven-Day Contract" animation and wrote those tutorials — they have to live somewhere anyway. So why not put them on a website where more people can see them?
— Xiao Ka La Mi, 2026.06.23