Step 1: Product Selection

Select products in Douyin Select Alliance or Taobao Affiliate.

Three principles for beginners picking products:

1. High commission (20%+, so a single order actually earns something)
2. Low unit price (under 50 RMB, low decision cost, easy to order)
3. Easy to showcase (can demonstrate the effect with an AI video)

Recommended first product picks: phone cases, snack gift boxes, bullet journals, scented candles

Step 2: Write the Script

Use DeepSeek to write the promo script. Prompt example:

"Write me a 20-second phone-case promo script.
Target audience: women aged 20-30.
Pain point: heartbroken when the phone drops, wants a new style.
Selling points: drop-proof, good-looking, cheap.
Structure: pain-point hook → product showcase → discount call-to-action"
      

After generating, polish it once yourself to make the language more natural.

Step 3: Mass-Generate Video Assets

This is AI's core advantage—mass production!

Text-to-video (with Jimeng):

• "Slow-motion close-up: a cute phone case on a wooden table, sunlight coming in from the side"
• "A hand picks up the phone case and flips it to show the back pattern"
• "The phone with this case sits next to a coffee cup, a lifestyle shot"

Image-to-video (with Kling):

• First find a product image (provided by the merchant or generated by Jimeng)
• Use Kling image-to-video to make the product "come alive"

Generate 2-3 versions of each shot and pick the best on delivery.

Step 4: AI Voiceover

Use Moyin Studio or Jianying's built-in AI voiceover.

• Pick a "warm + persuasive voice" (not the broadcast-announcer tone)
• Promo copy should be fast-paced (cover pain point + selling point + discount in 20 seconds)
• After generating, listen once; manually fix any odd stresses

Step 5: Jianying Editing

Pull the assets into Jianying:

1. Arrange video clips in script order
2. Drop in the voiceover audio
3. AI auto-generates subtitles
4. Add BGM (Jianying's licensed music, pick something upbeat)
5. Add transitions (simple fade in/out is enough, don't overdo it)
6. Add a "buy CTA" end screen (an animation saying "tap bottom-left to buy")

Step 6: Publish with Product Link

When publishing on Douyin:

• Attach the product link (called "hanging the cart")
• Write a title with searchable keywords
• Hashtags: product type + selling + good-stuff recommendation
• The cover image should look good (generate one with AI)

Strategy 1: One Product, Multiple Angles

Make 5-10 videos of the same product from different angles:

• Angle 1: product close-up showcase (pure footage)
• Angle 2: pain-point hook + solution ("does your phone always drop...")
• Angle 3: usage scenario ("girls, must-have when going out...")
• Angle 4: comparison showcase ("before vs now")
• Angle 5: unboxing style ("the package arrived!")

AI generation is that flexible—change a few prompts and you get a brand-new video.

Strategy 2: Test Different Scripts

Use DeepSeek to generate 5 scripts with different selling points:

1. Emphasize price: "only 29.9, the price of one milk tea"
2. Emphasize quality: "XX certified, quality assured"
3. Emphasize looks: "isn't this gorgeous!"
4. Emphasize practicality: "a must-have at home, every family needs one"
5. Emphasize freebies: "buy one get three, hurry up"

Publish them all and see which converts best. Let the data speak.

Strategy 3: Schedule Posts, Post Daily

AI selling is a game of probabilities. You post 100 videos and maybe only 1 goes viral, but that one is enough to earn you half a month.

• Post 3-5 per day
• Post at different times (8am, 12pm, 8pm, 10pm)
• Stick with it for over 2 weeks before you see data change